Industry News

Online Marketing

30 Do's and Don'ts for E-mail Rock Stars
I had the honor of moderating a forum at the SES conference in San Francisco last week for the Email Experience Council. The topic was tips from e-mail rock stars and how to become one.

Do's and Don'ts for Your Search Campaigns
I'm often asked what the do's and don'ts are of successful search marketing campaigns. It's a difficult question to answer without a lot of caveats and assumptions. There's a multitude of factors that come into play when undertaking search marketing, many of which are outside of your control. That said, there are some key best practices or guidelines that 99 percent of the time will hold true and help you achieve success.

Analytics Basics: Understanding Survey Data
Having looked at some fundamentals around Web analytics metrics in recent weeks, this time let's turn our attention to survey-based data and metrics. Over the past couple of years, there's been a growth in the number of organizations running on-site survey-based voice-of-the-customer programs. These might range from simple do-it-yourself approaches using free or low-cost survey software, to a packaged tool like 4Q, or more sophisticated programs like ForeSee Results or iPerceptions.

Are You Ready for the Mobile Revolution?
ClickZ (May 17, 2010) - The Radicati Group recently projected that more than 1 billion consumers will be accessing e-mail on their mobile phones by the year 2013. This is compared to fewer than 200 million that did so last year.

5 Ways to Extend Social Media's Reach
ClickZ (May 16, 2010) - Social media marketing is white hot. In response to this trend, many businesses feel that, at a minimum, they must have a Facebook Page to engage their prospects, customers, and fans. If you expect to improve your bottom-line results, you most likely need a broader, more integrated social media marketing effort.

The Great Click Debate
ClickZ (May 10, 2010) - Sex, religion, and politics. Macs vs. PCs. There are some topics that most of us avoid talking about in "polite company." And if you're in online marketing, there's another topic that you probably avoid, too: whether or not clicks matter.

13 Tactics to Make Social Media Work Harder
ClickZ (January 25, 2010) - With last year's exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is leveraging social media effectively to build your prospect list and customer base, drive sales, and develop customer advocates.

Quick Tips for Successful E-mail Newsletters
ClickZ (January 25, 2010) - It's been about 15 years since I developed my first e-mail newsletter. It's not rocket science. But I still come across clients that are missing the basics.

Twitter 'Top Users of the Year' nominees include #AgChat founder
AgriMarketing (November 19, 2009) - A Brazilian pop star, Hollywood celebrities and an agricultural speaker are side-by-side in the race for an internationally-recognized social media award.

Strategy Challenges for Effective Online Marketers, Part 1
ClickZ (October 9, 2009) - Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive more traffic to my site? How do I achieve better search engine rankings? How do I keep customers from abandoning their shopping carts? How do I use the data I get from my analytics software? How do I move to the next level?